Making the most of less

This Friday on April 5th, Ronnie’s Fieg’s globally recognized brand child KITH, will release a streetwear inspired collaboration with the OG, Russell Athletic. This limited edition collection will become available at all Kith shops and at 11AM EST on Kith.com Friday morning. KITH brought us a color story consisting four shades from six different colors for 96 different styles and only 100 units per style.

Ronnie Fieg has made a name for himself as he’s been collaborating with other higher end brands as well celebrities being seen wearing his products. His platform has grown yet making his clothing availing for the everyday streetwearer. KITH x Russell Athletic collection will range from $55 to $150. You might want to set an alarm for this.

The inspiration behind this collab is from the nostalgia of retro colorful cities with a mix of Russell’s vintage catalog. You can picture Miami’s red-orange heat, New York’s charcoal- green concrete jungle and the sunny yellow from your California dreamin. From there, the maker of the original sweatshirt and your upcoming well-recognized designer brought the past to the present keeping the classic look for the nostalgic 90’s kid and your 2019 millennials.

“Heavyweight 14oz dry fleece with a super plush reverse side, custom developed in the US. Fast forward to now and we have developed a 96-piece collection. Hoodies, crewnecks, tees, and shorts all in 24 different colors with different logo executions, washes, and more. This one means a lot. Kith x Russell Athletic coming soon…” – Ronnie Fieg
Stay updated on www.kith.com.